WeWeb → the only platform suited for no-coders building complex and scalable applications.
In this article, we’ll break down their main differences to help you choose the best platform for your project.
Design and UI customization
The three platforms take different approaches to design and UI customization.
Lovable: AI-first design and customization
Lovable uses AI to generate UIs that you can then modify with prompting. Both generation and iteration consume AI tokens.
In 2025, the platform introduced its Design tools suite, which includes a visual editor and a workspace-level theme system. The theme system defines global colors, fonts, spacing, and border-radius tokens that you can apply across your app for consistent styling:
The visual editor lets you select UI elements directly on the page and modify styles such as typography, colors, and spacing without prompting and spending AI credits.
However, some structural or more complex changes like reordering sections, adjusting layout hierarchy, or modifying custom logic still require a lot of prompting or manual code edits.
Pros:
Fast initial generation: AI creates complete, functional UIs in seconds/minutes from descriptions.
Accessible to non-coders: marketers and product managers can make design updates independently.
Cons:
Limited design precision: the UI tends to be functional but lacks the pixel-perfect control.
Generic design patterns: AI-generated layouts often follow predictable patterns and achieving unique designs can require extensive prompting/token consumption.
Hardcoded color issues: colors may be hardcoded throughout the app rather than using CSS variables, which can make global changes difficult.
No reusable component library: you need to recreate elements across projects or rely on the theme system. However, the theme system doesn’t handle styles for individual elements, advanced interactions, or granular layout control.
No option to upload custom/proprietary typefaces: you can only use Google Fonts, which limits branding flexibility.
Softr: block-based with limited granular control
Softr uses a pre-built block system optimized for speed and ease of use. The design and UI customization focuses on brand consistency rather than pixel-perfect control.
You can drag-and-drop pre-designed blocks (lists, cards, forms, charts) into pages and customize individual block properties through the Styles tab: background colors, padding, borders, and field-specific fonts/colors:
You can also apply global styling at the app level, including primary/secondary colors, custom fonts, logo, favicon, and more.
But while this design approach is practical, it also comes with flexibility limits.
Pros:
Pre-optimized blocks: out-of-the-box blocks need minimal customization.
Built-in responsive design: automatic mobile/tablet optimization without manual breakpoint management.
Cons:
Limited design flexibility: you can’t change card formats, tile sizes, or text alignment beyond preset options.
Basic customization: focuses on color/font changes rather than granular spacing, layout, or component-level control.
Pre-built block constraints: you need to use Softr's layout templates so it’s difficult to create truly custom designs.
Limited CSS classes: no system for creating reusable CSS classes.
WeWeb: pixel-perfect control with AI + visual editing
WeWeb offers pixel-perfect design control through AI prompting and a visual editor where you can adjust CSS properties directly or apply reusable custom classes. It also supports Figma integration.
Your team lacks design resources but needs functional interfaces super fast.
You're comfortable refining AI output with re-prompting without manual adjustments.
Pixel-perfect precision isn’t required.
Choose Softr if:
You prioritize speed over design customization.
Your team is non-technical and wants to work with pre-optimized, mistake-proof blocks.
You're okay with "professional but standardized" aesthetics.
Choose WeWeb if:
You want to combine AI generation with manual control through a visual editor.
You want super granular control without coding.
You have designers who work in Figma and want seamless handoff.
You want pixel-perfect responsive design across all devices.
You want to build a reusable design system with CSS classes and/or components.
Backend integration and data management
The three platforms have different approaches to backend connectivity and data handling.
Lovable: AI-generated fullstack with Supabase & Lovable Cloud
Lovable takes an opinionated approach where the AI generates both frontend and backend, including Supabase (PostgreSQL) and its own backend layer called Lovable Cloud:
You connect your Supabase account via OAuth during project setup and describe data requirements. AI then creates database tables, authentication flows, Edge Functions, and frontend API calls.
Pros:
Unified fullstack generation: frontend and backend can be created simultaneously.
AI writes SQL, Edge Functions, and API integration code.
Real-time capabilities: native WebSocket support for live data updates.
Authentication: Built-in flows (email/password, social logins via Supabase Auth).
File storage: Supabase Storage for images/media (50MB per file on free tier).
Cons:
Supabase lock-in: you can’t easily switch to MySQL, MongoDB, or other databases because the generated backend relies on Supabase-specific queries, APIs, and auth. Migrating requires rewriting these parts manually.
Limited custom logic: AI struggles with complex business workflows, multi-step validation, or non-standard backend patterns.
No staging environment: changes affect live Supabase database immediately.
Rate limits and credits: free tier has daily prompt limits and complex backend changes consume credits quickly.
Multiple data sources: you can combine Airtable + HubSpot + SQL in a single app.
Spreadsheet-friendly: non-technical teams can manage data in Airtable/Sheets without touching code.
Native workflows: built-in automation builder for emails, Slack notifications, AI actions, and API calls.
You can import Airtable bases into Softr Databases, with linked record fields preserved. Table relationships (e.g. Projects ↔ Tasks) are reflected instead of just being plain text.
Cons:
Field type limitations: some fields (formulas, rollups, lookups) are read-only.
No native backend logic: complex calculations, validations, or workflows require external tools (e.g. Zapier, Make) .
Scalability concerns: some of the supported data sources like Airtable and GoogleSheets aren’t designed for high-volume traffic and have monthly API call limits that can be quickly exhausted.
WeWeb: backend-agnostic with full API flexibility
WeWeb can connect to any backend via native integrations, REST, GraphQL, or SOAP APIs.
The process is pretty straightforward. You add data source plugins (REST API, Supabase, Xano, Airtable, Google Sheets, Algolia, etc.), configure API endpoints, authentication, and data structure, create collections that fetch data from API endpoints, and then bind these collections to page elements:
Backend-agnostic: Connect any REST/GraphQL/SOAP API with dynamic endpoints, query parameters, headers, and authentication.
Pros:
Complete backend flexibility: connect to any backend (Supabase, Xano, custom Node.js, Laravel, etc.).
No vendor lock-in due to WeWeb’s decoupled architecture: switch backends without rebuilding the frontend.
Support for all major API protocols, including REST, GraphQL, and SOAP.
Advanced workflows: build complex conditional logic, loops, error handling, async operations, and more.
Backend-agnostic auth: use Supabase Auth, Xano Auth, Auth0, or custom authentication systems.
Multiple data sources: combine Supabase + Xano + REST APIs in a single project.
Real-time: Xano and Supabase plugins natively support WebSocket-based realtime updates.
Multiple environments: Xano and Supabase plugins natively support separate staging and production environments.
Cons:
At the moment, no native backend, though that will change in Q1 2026.
Manual API configuration requires understanding of REST/GraphQL concepts, authentication methods, and data structures.
Category
Lovable
Softr
WeWeb
Native backend integrations
Supabase, PostgreSQL-based Lovable Cloud
Airtable, Google Sheets, Xano, Supabase, etc.
Supabase, Xano, Airtable, Google Sheets, etc.
Third-party APIs
Backend calls via custom code / Edge Functions (no native REST UI)
Workflow “Call API” steps or via Zapier/Make automations
Visual UI & workflow actions to make REST API calls
GraphQL & SOAP APIs
❌ Not supported
❌ Not supported
✅ Native GraphQL and SOAP API plugins
Realtime
Built-in via Supabase (realtime channels for live data updates, e.g. chat, dashboards)
No native realtime, achievable through external services like Make and Zapier
Via backend: supports Supabase/Xano or any API that exposes realtime (WebSockets, polling)
Staging environment
❌ No dedicated staging
❌ No dedicated staging
✅ Dedicated “staging vs production” deployments per project, with separate URLs and publish control
Wrap-up
Choose Lovable if:
You want AI to generate database schema, authentication, and backend logic automatically.
You're comfortable with Supabase/PostgreSQL and don't need other databases.
You're okay with manual SQL execution and debugging AI-generated code.
Choose Softr if:
You need a frontend for non-technical users to interact with spreadsheet data.
You prioritize speed over backend flexibility.
Choose WeWeb if:
You want complete flexibility to choose or switch backends.
You need to connect multiple data sources (REST, GraphQL, Supabase, Xano) in one app.
You want to avoid vendor lock-in and potentially switch backends at some point.
AI capabilities
The three platforms use AI in different ways.
Lovable: AI as fullstack code generator
Lovable positions its AI as the primary development engine. You describe what you want in a conversational chat interface, and AI generates code for frontend, backend, and logic.
Pros:
Full-stack generation: create entire apps from single prompts describing features, data models, and user flows.
Design from descriptions: generate UI layouts, color schemes, and components from text prompts.
Backend logic: create authentication flows, API integrations, database relationships, and business logic.
Debugging assistance: AI can suggest fixes.
Cons:
AI typically produces a 60–70% complete solution, leaving the remaining 30–40% for humans to refine, debug, and extend, which can be hard without knowing how to write code or understanding the code generated by the AI.
Complex logic struggles: AI often fails with multi-step validation, nested workflows, or non-standard patterns. Unless you’re a coder, it’s hard to manually edit or debug the output. Additionally, the codebase AI produces is often large, verbose, and internally inconsistent: even experienced coders need time to read and untangle it before feeling confident making manual edits.
Softr: AI for data enrichment and workflow automation
Softr uses AI primarily for data enrichment and automation.
Pros:
Field auto-fill: AI reads context from other fields and writes summaries, tags, or extracted data.
PDF/document extraction: parse resumes, contracts, invoices and extract key information into structured fields.
AI model selection: choose from 13+ models to create mock data in your Softr tables (GPT-5, o3, Claude Sonnet 4.5) based on speed, cost, and accuracy requirements.
Cons:
Softr AI is strong at data enrichment and automation, but it doesn’t generate full UIs or complex workflow the way Lovable or WeWeb can.
Complex logic often still requires external tools (Zapier/Make) or custom backend services, so AI can’t fully replace that layer.
WeWeb: AI as an intelligent building partner
WeWeb's AI generates pages, components, workflows, design systems, and more:
The output is visual and you can modify and refine it in WeWeb Editor.
Pros:
UI generation: AI creates responsive layouts with sections, navigation, components, and more.
Custom coded components: generate advanced components (charts, loaders, games). Inside the generated components, you can expose no-code properties to make them customizable by non-coders, directly in the WeWeb Editor.
Workflow generation: describe logic and AI will create workflows with API calls, conditional branches and loops that you can then edit visually.
Design system: prompt color palette, fonts, and spacing changes.
Six dedicated modes for focused work: switch between modes for building, managing formulas or workflows, editing coded components or handling Supabase tasks, and keep the context as you go.
WeWeb AI is still in beta so it might glitch occasionally.
Feature
Lovable
Softr
WeWeb
Page/UI generation
✅ Text prompts + images/screenshots
❌
✅ Text prompts + images/screenshots
Workflow automation
⚠️ JS and Edge functions (code-based)
✅ Visual + AI co-builder
✅ Visual + AI co-builder
Iterative refinement
✅ Conversational chat
⚠️ Limited to workflows
✅ Conversational chat + visual editor
Wrap-up
Choose Lovable if:
You want AI to generate a quick, fully-functional prototype.
You're comfortable debugging AI-generated code or exporting to external editors.
You're willing to invest in prompt engineering and AI credits.
Choose Softr if:
You want AI to enrich, tag, and maintain your database records automatically.
You need workflow automation with AI-powered actions (summarize, categorize, search web).
Your team is more comfortable editing no-code templates than coding.
Choose WeWeb if:
You want AI to accelerate all aspects of app building (UIs, backend, logic).
You need to integrate custom components with specific libraries but need a visual editor to help you customize and maintain them.
You prefer a hybrid workflow: AI generates the foundation → you refine visually.
You value pixel-perfect control after AI scaffolding.
Pricing
Lovable charges based on AI credit consumption, Softr uses app-based tiers with usage limits, and WeWeb separates seat and hosting costs.
Lovable: credit-based usage model
Lovable uses a credit-based pricing model where you pay for monthly credit allocations:
Credits are consumed per prompt and are based on complexity. All plans include unlimited workspace members and costs shared across the entire team. Credit rollovers let you keep unused credits for the next month, but the amount you can roll over depends on your plan.
Cons:
Credit consumption is unpredictable: complex features burn credits fast and debugging costs extra.
No credit top-ups: you need to upgrade the entire plan if you exceed the monthly limit. There is no option to buy additional credits.
Softr: app-based tiered pricing
Softr uses workspace-based pricing where you pay per workspace (billing unit) with limits on apps, users, and data records. Limits scale by plan.
AI credits and workflow actions are included in all plans and they reset monthly:
Cons:
Extra custom domains: charged per domain beyond plan limit.
Reduced user limits: business plan used to allow 10,000 users but now capped at 2,500.
WeWeb: seat + hosting pricing
WeWeb uses a seat-based pricing model that separates editor access (seats) from app deployment (hosting), with optional self-hosting.
With seat plans, you pay per developer who needs editor access. Each plan includes a certain number of AI tokens.
With hosting plans, you pay separately for deployment (bandwidth, sessions, domains). Of course, that’s not required if you’re self-hosting.
Regional pricing is available in Brazil, India, Indonesia, Kenya, Malaysia, Mexico, South Africa, and Thailand.
Seat plans:
Hosting plans:
Cons:
Hosting costs vary by traffic requirements.
Backend costs are priced separately.
Category
Lovable
Softr
WeWeb
Pricing model
Credit-based (monthly credit allocations)
Workspace-based (pay per workspace)
Seat-based + optional hosting
Included AI / credits
Monthly AI credit pool; each prompt/code change consumes credits (more complex = more credits)
AI credits and workflow runs bundled into each plan; both reset monthly, add-ons available
AI token allowance bundled per developer; tokens used for AI generation
Team access
Unlimited workspace members on all plans
Unlimited workspace members on all plans
Seats determine who can edit
App users
Unlimited end users on all plans (no per-user fee)
App user limits per plan (e.g. Free: 10, Basic: 20, Professional: 100, Business: up to 2,500; extra users cost more)
Unlimited end users on all plans (no per-user fee)
Cost predictability
Low (credit burn varies by complexity, no top-ups)
High (fixed monthly cost with clear usage limits)
High (fixed monthly cost with clear usage limits)
Regional pricing
Not specified
Not specified
Available in Brazil, India, Indonesia, Kenya, Malaysia, Mexico, South Africa, Thailand
Code-export
✅ (at no additional cost)
❌ (not available)
✅ (at no additional cost)
Wrap-up
Choose Lovable if:
You value speed over cost predictability.
You need fullstack generation and can tolerate credit consumption costs.
Choose Softr if:
You need predictable monthly costs with clear usage limits.
Your app won’t scale or be used by a large number of users.
Choose WeWeb if:
You want transparent and predictable pricing.
Regional pricing for 7+ countries.
You plan to scale and need pricing that doesn’t restrict the number of end users in your app.
Project complexity: what you can build
Lovable excels at rapid MVPs but struggles with scaling, Softr handles simple-to-moderate projects with limited customization requirements, and WeWeb supports enterprise-grade complexity with no hard caps.
Lovable: best for prototypes and quick MVPs
Lovable excels at instant generation. The AI can produce full UIs in seconds from a prompt, or you can begin with templates tailored to common startup use cases.
Lovable is ideally suited for low-to-medium complexity projects where speed matters more than long-term maintainability. It shines when you want something to showcase today rather than a perfectly structured codebase.
Use cases:
Prototypes and early-stage MVPs.
Landing pages with email capture or basic interactions.
Waitlist and pre-launch pages.
Demo apps for pitches or internal alignment.
Early versions of apps that will later be rebuilt manually or in another tool.
Pros:
Fastest path from idea to app: minutes instead of hours or days.
Instant deployment with one-click hosting.
Full-stack generation (frontend + backend).
Minimal setup required: Supabase, auth, schema, and APIs auto-generated.
Great for non-technical founders and product teams to quickly produce something demo-ready.
Cons:
Generic designs: AI-generated UIs tend to follow patterns. Achieving unique branding requires extensive iteration, which can feel like an infinite prompting loop.
Technical debt accumulates fast: AI often outputs verbose, duplicated, or inconsistent code.
Limited scalability: generated logic may not hold up for complex workflows or long-term product development.
Lack of backend options: native integrations limited to Lovable Cloud and Supabase, which makes it harder to integrate Lovable frontends with popular data sources such as Airtable, Xano, and Google Sheets.
Softr: block-based for simple, data-light apps
Softr is built around pre-designed blocks that you can assemble in minutes. Hero sections, forms, lists, charts, tables, and authentication blocks can all be quickly dropped into place.
You can also start from templates built for common business use cases, such as internal dashboards and client portals.
Softr is perfect for low-complexity, data-light applications where speed and simplicity matter more than customization or scalability. Its block-based system gives you a functional app quickly, especially if your data already lives in Airtable or Google Sheets.
Use cases:
Contact forms and simple inquiry pages.
Directories and listings based on Airtable/Google Sheets.
Basic dashboards with charts and summary metrics.
Lightweight team portals with user logins and simple permissions.
Internal tools for small teams or non-technical departments.
Pros:
Low learning curve: it’s easy for non-technical users to assemble reliable, functional apps.
Professional UI by default through well-designed blocks.
Built-in authentication: add logins, roles, and gated content quickly.
Fast to ship, especially simple dashboards and client portals thanks to a large selection of templates.
Cons:
Block constraints: layouts follow Softr’s patterns with limited flexibility.
Limited design customization beyond global colors and fonts.
Not suitable for complex logic or advanced workflows.
Scaling is difficult and expensive: user caps and data limits restrict long-term growth.
WeWeb: flexible, scalable, and built for complex applications
WeWeb combines AI-assisted generation with a powerful visual editor to give teams full control over design, logic, and data.
It connects to any REST or GraphQL backend, making it compatible with existing infrastructure and future-proofing long-term development. Advanced workflows handle conditional logic, loops, branching, error handling, and async requests to enable complex business processes without relying on AI-generated code.
WeWeb is designed for low- to high-complexity applications and can cater to custom UI, advanced workflows, and large datasets. Its flexibility makes it suitable for both simple prototypes and scalable customer-facing apps.
Use cases:
Custom landing pages with unique layouts and strict branding requirements.
Interactive product showcases.
Pixel-perfect UI that must match design files exactly.
Custom CRMs with multi-step workflows and conditional logic.
Multi-tenant SaaS dashboards with granular permission models.
Internal tools with advanced data flows and API integrations.
Unlimited design control: pixel-perfect layouts and full CSS access.
Reusable components within a structured design system for large-scale projects.
No vendor lock-in: export code and self-host.
Scales with your backend: no imposed architectural limits.
Granular workflows with conditions, loops, async operations, and error handling.
Complete backend freedom thanks to native integrations with popular tools (e.g. Airtable, Google Sheets, Xano, Supabase) as well as intuitive REST and GraphQL connectors.
Cons:
Steeper learning curve than block-based or template-first builders.
Requires familiarity with APIs and data flows to unlock full potential.
Project Type
Lovable
Softr
WeWeb
Simple prototypes
Excellent
Excellent
Excellent
MVPs & demos
Excellent
Good
Excellent
Internal tools
Good
Excellent
Excellent
Client portals
Fair
Good
Excellent
Production SaaS
Fair
Fair
Excellent
Enterprise apps
Poor
Poor
Excellent
Wrap-up
Choose Lovable if:
Building rapid MVPs or investor demos.
Validating ideas before committing to full development.
You're okay with 70-80% solution and coding for the final 20%.
The project is simple enough for AI to handle (few features, straightforward logic).
Choose Softr if:
Building internal tools or client portals with standard features.
The team building the apps is non-technical.
You’ll have < 20 concurrent users and < 50k monthly visitors.
Data already lives in Airtable, Google Sheets, or Supabase.
Choose WeWeb if:
Building production SaaS or enterprise apps meant to scale.
Need complex business logic, validation, and workflows without coding.
Require pixel-perfect design and brand consistency.
Need to connect multiple sources in one app.
Need no vendor lock-in with code export capability.
Conclusion
Lovable shines for rapid prototypes, Softr excels at simple data-driven apps, and WeWeb offers the flexibility needed for production-grade, scalable applications.
Category
Lovable
Softr
WeWeb
Best for
Rapid prototypes, investor demos, early MVPs
Internal tools, client portals, dashboards
Production SaaS, enterprise apps, scalable customer-facing apps
Complexity range
Low → Medium
Low → Medium
Low → Enterprise-level
Design flexibility
Limited: AI-generated + small visual edits
Low: block-based
High: AI-generated + advanced visual edits
Backend approach
Supabase + native DB (AI generates schema + logic)
Airtable/Google Sheets/SQL/Supabase + native DB
Any backend (Airtable, REST, GraphQL, Xano, Supabase, SQL)
Scalability
Limited: AI-generated logic struggles with complexity
Moderate: performance degrades with complex blocks and large amount of users
High: scales with backend
Target users
Non-technical founders, early-stage teams
Non-technical teams, ops teams, SMBs
Web agencies, product teams, technical and non-technical builders
Strengths
Fastest from idea → app, fullstack code generation
Easiest to use, clean blocks, fast setup
Most powerful visual editor providing complete control, full backend freedom, and enterprise-level scalability